The definition for the term war is an organized or pro-longed conflict that is carried about by the state or non-state actors. Non-state actors in terms of an organization. So it comes to no surprise that the long lasting feud between Golden Boy and Top Rank has been labeled “The Cold War” among the boxing fans. As both promoters continue to match up their own fighters against each other one has to wonder if there is an end in sight. We constantly hear that their childish war is ruining boxing. How great matchups are falling apart at the hands of this nonsense. However, with the recent matchups that Golden Boy and Top Rank have been putting together without each other that have won the approval of the fans, perhaps we are clouded by the true question. A question that nobody wants to think about because they only want the feud to be over. Do they need each other? The answer is unfortunately no. Right now, they do not.
In light of the recent tournament that Golden Boy plans to put on with their stable of fighters at the light welterweight division, Top Rank owner Bob Arum looks like he’s putting together his own small tournament. Arum has both Timothy Bradley and Brandon Rios fighting in the month of March, and should they both win their respective bouts, he seems to have a plan to either put them up against each other, or have one fight Marquez and one fight Pacquiao. So what does this mean for boxing fans?
Well, it may not entirely be a bad thing, but it doesn’t mean it’s a good thing either. It means that the so called “Cold War”, a name given by the fans in regards to Top Rank and Golden Boy not working together to make any fights happen, will continue on. The fans won’t get to see some matchups that they have been asking for like Adrien Broner vs Brandon Rios. We won’t get to see Juan Manuel Marquez up against guys like Devon Alexander, Lucas Matthysse, or Danny Garcia. There are a lot of matchups that we won’t be able to see. However, there are still a lot of good fights that can be made. There are a lot of good fights that both promoters are already making and planning without having to deal with each other.
Golden Boy has started it. They have some solid fighters going up against each other in the upcoming months. Garcia-Judah, Peterson-Matthysse, Alexander-Brook, and of course the obvious fan favorite Mayweather-Guerrero have all brought much excitement to the boxing community. With that line up right there, mix matching winners and losers against each other, Golden Boy has enough fights to go on at least two years without having to face a Top Rank fighter. Not to mention they still have Adrien Broner and Amir Khan who will most likely be thrown into the mix by the end of the year. In fact, it would seem like they have the entire division locked. The only negative to this is that even though all these guys are exciting to watch and have developed some pretty good fan bases they are missing some very key names to fight against.
That brings us to Top Rank. While the stable of fighters isn’t as big as Golden Boy’s in the junior welterweight and welterweight division, they have two of the most exciting fighters that can each headline their own PPV card. Manny Pacquiao and Juan Manuel Marquez. They also have two undefeated hot champions in Tim Bradley and Brandon Rios. These guys could mix match with each till at least the beginning of 2014. Arum also has a way of getting some pretty good guys that aren’t signed under him to fight his guys. He matched up Rios-Alvarado, a move that surely everyone praised after it was over, enough so that a rematch was immediately set. He had that fight up against Pacquiao-Marquez for the 2012 Fight of the Year. Arum has two guys that can sell their own PPV’s and has some pretty good opponents to put them up against. That means that he can make money. As long as he can make money without having to deal with Golden Boy he’s going to do it.
These two tournaments mean that neither promoter needs the other. It means that they can both make money without giving into the other’s demands. It means that there is no end to the war on the horizon. Sure, the fans will miss out on some fights that they want to see, but they both know the fans aren’t going to stop watching the fights. Especially that they have all these exciting fights to match within their own stables. The time will come when they have to work something out. I’m sure the public demand for a Broner-Rios fight will begin to expand if they keep on beating the guys that they put in front of them. I'm sure if Manny Pacquiao wins two fights in a row the fans will be stirring up a Mayweather-Pacquiao showdown again. Right now though, they can match some pretty fan favorable fights without having to deal with each other. Therefore, the Cold War goes on, with no sight to an end in the near future.