How Big Could Misfits Boxing Become?

The boxing world seems to be entering a new era, with Netflix playing a huge part in making it more about entertainment. In this new paradigm, there’s a chance that brand new boxing promotions could blow up if they are marketed correctly.

Misfits Boxing looks primed to do just that if it can carry on the strong development it has shown in the last few years. The company was founded by KSI in 2022, and it has already hosted several huge fights.

Influencers Can Help Expand the Promotion’s Reach

It would certainly make a lot of sense for Misfits to get its name into other areas of entertainment to increase its exposure. The gaming industry continues to be an excellent place for sports to attract more people, with the online slots market offering various sport-themed games. These include titles like Gold Champion and Red Zone Blitz, and a Misfits boxing game could easily slot in alongside these. Console or mobile games that let people experience the celebrity fights in new ways could be successful too.

KSI has already expressed a desire to make Misfits as big as the WWE, and it’s not completely out of the question. In today’s influencer economy, the founder is a huge name that can help spread the word about Misfits into every corner of the internet. On top of that, he’s in circles with some of the world’s biggest influencers, and he may be able to get more of these on board to help promote the events. With Netflix’s major boxing events happening more sporadically, Misfits can fill the gap while people are waiting for those.

Boxing World Is Changing Rapidly

Boxing is undergoing a serious evolution, as promoters try to market it to a much wider audience. Netflix has led the charge with this, with various major fight nights in recent years. Bringing Mike Tyson out of retirement, for example, highlighted how the preexisting norms of boxing have begun to shift. Now, there’s a sense that anyone could fight anyone, and that’s something that Misfits wants to achieve.

KSI founded Misfits alongside Mams Taylor, Kalle Sauerland, and Nisse Sauerland with the idea of hosting celebrity boxing matches. The YouTuber and internet personality has been one of the main stars in the ring, with four fights to date. He starred in the inaugural event against Luis Alcaraz Pineda, and has fought FaZe Temperrr, Joe Fournier, and Tommy Fury since then.

Misfits has hosted some of the biggest names in boxing, with Floyd Mayweather Jr. vs. Deji Olatunji helping the promotion to get off the ground in the early days. This year, Derek Chisora vs. Deontay Wilder is set to be a massive bout, and it could inspire other major names to come forward to fight in future events.

Misfits has come about at exactly the right time and is set to capitalise on the huge shift towards making boxing more entertainment driven. With various major celebrities involved and an ambitious founder behind the project, there’s every chance that Misfits could one day become as big as the WWE.