Top Rank And C4 Partner Up

Nutrabolt, the powerhouse behind C4 Energy®, and Top Rank, a leading force in the boxing promotion industry, have announced an expansive partnership set to debut with the much-anticipated clash between WBO junior welterweight world champion Teofimo Lopez and formidable contender Jamaine Ortiz on Thursday, Feb. 8. The event is slated to take place at the Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas, with live coverage on ESPN.

This announcement builds upon the successful collaboration initiated last May during the undisputed lightweight championship bout between C4 Athlete Devin Haney and Vasiliy Lomachenko. The iconic C4 Yellow signage dominated the Las Vegas Strip and surroundings, creating a visual spectacle during the pre-fight festivities.

Going beyond visual impact, the partnership seamlessly integrated C4 Energy into the event, with in-ring signage, branded content featuring pound-for-pound phenomenon Devin Haney, and the invigorating energy that fueled Haney's victorious performance.

Brian Kelly, Chief Revenue Officer of Top Rank, expressed excitement about the collaboration, stating, "Top Rank is thrilled to have C4 in our corner as our official energy drink and pre-workout partner. Both companies are at the forefront of sports innovation, and there’s no better time to launch our partnership than the action-packed weekend of Teo versus Ortiz and the Big Game in our hometown of Las Vegas."

Robert Zajac, Chief Marketing Officer of Nutrabolt and owner of C4 Energy, echoed this sentiment, saying, “This collaboration reflects our commitment to high-energy, high-impact sporting events, and connecting with audiences through unique, immersive experiences. We couldn’t be more excited to launch the partnership during the week of the Big Game in Las Vegas, merging the forces of professional football and boxing with Energy That Hits."

Key components of the partnership encompass C4 Energy's prominent presence on ring signage, immersive activations, content creation, on-site engagement, and a robust digital footprint. The collaboration aligns strategically with C4 Energy's emphasis on professional sports, encapsulated in their tagline, "Energy That Hits," emphasizing the explosive energy and enhanced endurance benefits of C4 Performance Energy, featuring 200mg of caffeine and clinically studied CarnoSyn(R) Beta-Alanine, all with zero sugar and NSF Certified for Sport(R) qualification.

C4 Energy's roster of notable athletes includes football stars such as Bijan Robinson, CJ Stroud, Garrett Wilson, Justin Fields, Quinn Ewers, CJ "C4" Baxter, and Zachariah Branch. Comedian/actor Kevin Hart and boxing ambassadors Devin Haney and Diego Pacheco also proudly represent the brand.

Beyond extensive branding and experiential activations, C4 will seamlessly integrate its products into the athlete and gym landscape, solidifying the immersive nature of the partnership.

As the countdown to the Teofimo Lopez vs. Jamaine Ortiz bout begins, C4 and Top Rank invite fans to witness the dynamic fusion of Energy That Hits and sports entertainment, setting the stage for a year filled with unparalleled collaborations and unforgettable experiences.