This is a good fight and more importantly, a good fight for boxing. However PPV boxing after Mayweather -vs- Pacquiao has declined in buys a lot in the past two years. Oscar De La Hoya is pushing this event hard thru all advertising channels. The hardcore boxing fans will buy most fights no matter what. However this one should reach the casual fan but not the mainstream sports fans. This is where Golden Boy Promotions is trying to reach.
Below you can watch the commercial, it will start to air Saturday, April 15th. The ad opens with Canelo and Chavez, Jr. in historic Mexican locales. From there, the two most popular fighters in Mexico begin charging through a Mexican desert before breaking through a seemingly impenetrable wall. Their run ends in Las Vegas, where the fight will take place on the Saturday of Cinco De Mayo weekend.
The 45-second spot was produced by Leigh Simons Productions and will run through May 6th. The event will take place on Saturday, May 6 at T-Mobile Arena and will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.