Sport has been a staple activity in the everyday life of humanity for thousands of years. People love playing sports, watching the matches, taking up new games, betting on the sports results. While one of the most popular sports in the world of today is football, boxing is the solid leader of people's hearts across the globe. It is gaining more international fame day by day, attracting millions of viewers and crowds of people for each match. It is no wonder companies want to tap into the ever-increasing popularity of this sport and team up to promote their businesses and open up new opportunities for boxing starts. As you can guess, the gambling industry is no exception; almost every reputable big casino becomes a boxing sponsor and aims at being more involved in the sport. In this article, we will figure out what is so alluring in boxing to the gambling giants and why do many of them want to sponsor and host major boxing events.
First of all, let's dive into the question of the connection between the gambling industry and sports. One of the most obvious ones is betting; people have always loved applying their proficiency in the favourite sport into practice and guessing the winning party, or even the exact outcome of the game. With the emergence of the Internet, the whole ordeal has found a new home online. Nowadays you can bet on almost any sport, so boxing online betting is thriving. It is convenient and simple, more so than ever. You can easily find info on odds of Mike Tyson against Roy Jones Jr (-240/+170), and you can gather this info for any sport.
So why are casinos so involved in organizing boxing events? Well, we all remember the glamorous allure of the early boxing fights held in the luxurious casinos across the globe. Many movies included this aspect into the plot, and not by accident. Casinos at the beginning of the 20th century were all about expanding their clientèle and gaining more clients, thus the popularity of boxing came in handy. In addition to this, this sport has a lot of similar emotions attached to it as any gambling game – the rush of adrenaline, fast-pace, use of the knowledge of the game, the shared excitement of the win. So this dynamic sport was a perfect fit for a big, glamorous show that casinos longed to arrange.
In the modern world, the situation is quite similar. Even online gambling establishments want to sponsor and engage with boxing sports (you can read about this more at BonusCatch). Here are the main reasons for this collaboration:
Marketing reasons. The industry of online gambling is an increasingly competitive one; casino websites are constantly inventing campaigns and promotions to attract clients to their business. Here comes the wild popularity of boxing matches and the exposure that comes with it. Millions of viewers tune in to see the game. Such publicity is difficult to arrange, and it is the perfect advertising strategy for businesses.
Betting. Well, this is quite obvious. If the casino allows for sports betting, it makes sense to be involved in organized sports events. And since historically, boxing matches have been held in casinos, gambling establishments are the ones often hosting them.
People come to boxing but stay for games. People who come to see the boxing fight can stay for some fun side activities, like casino games. And with such a high attendance for every match, no wonder casinos love them! It is not easy to get such crowds into the establishment. For online vendors, it is also relevant, but in a form of boxing gambling games. Fans of the sport might want to check out themed online games and slot machines, and this is when the digital casinos' profit.
International exposure. Since boxing is an internationally acknowledged sport and has fans worldwide, big sports events are broadcasted throughout the globe. While boxing enthusiasts from other continents might not want to come to a physical casino, they still might want to check out an online one which works for the owners of the business. International exposure leads to more clients from abroad, which is a good thing.
So as you can see there are plenty of alluring reasons for a gambling business to sponsor and provide for boxing games and stars. It is a mutually beneficial relationship that helps each party. Whether you are a fan of boxing, or not, you can still admit that it is a spectacle to see and experience, full of excitement, rush and adrenaline. No wonder the sport is staying relevant through centuries and is still going strong.
Jeff Blaylock is a sports and gambling enthusiast. He often writes articles about the historical connections between the two, occasionally concentrating on the various championships and tournaments. He especially fancies exploring the perks of sports betting, and he shares his findings in his blog online.